Many branding efforts are focused on how to achieve that goal, and there is little consideration from the perspective of what is needed to further evolve products that have already successfully established a brand to a certain extent. Therefore, with the case of Shimonoseki Fugu and Akada Tomato, which represent Shimonoseki, discuss and examine the issues, organize individual issues related to Shimonoseki Fugu and Akada Tomatoes, clarify common issues of established brands, and examine the evolutionary brand.

　After receiving reports and comments from each lecturer, a comprehensive discussion will be held including participants. We look forward to your attendance.

◇Date and time Saturday, November 11, 2017 13:30 to 15:45

◇Target general

◇Capacity of about 100 people

◇Place I-206 classroom on the 2nd floor of Shimonoseki City University Main Building

◇Free tuition fee

◇Application Please fill in the contents of the following course application form, postcard, mail, fax or e-mail
　　　　　Please apply to the following address.　

◇Application deadline: November 9 (Thursday)

※We have prepared materials, so please apply by the deadline.
※Parking is limited, so please come to school by public transportation if possible.

 Theme course flyer [Click here for the surface]
 Theme course flyer [reverse application form is here]

Speakers (in Japanese syllabary order)

Hideaki Emoto (Chairman of Akada Facility Division)
Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University)
Rei Nakamizo (Reporter of Minato Yamaguchi Joint Newspaper Co., Ltd.)
Yoshihiro Yanagawa (Former General Manager, Pharmaceuticals and Materials Division, Kuyaku Special Pharmaceuticals Division, Inc.)
Hiroshi Yokoyama (Professor, Shimonoseki City University)

[Coordinator]
Hidetsugu Hamada (Director, Regional Co-creation Center affiliated with Shimonoseki City University)

Program

13:30 Description of purpose
13:35 Lecture:
　　　　 　1) Mr. Hiroshi Yokoyama “Problems Related to Shimonoseki Fugu Brand”
　　　　 　2) Mr. Yoshihiro Yanagawa, “Technical Transition and Branding Challenges of Truffug Farming”
　　　　 　3) Mr. Hideaki Emoto “Akada Tomato Brand Issues”
14:35 Break
14:45 Comments:
　　　　　　   Mr. Rei Nakamizo
　　　　　　   Mr. Yoshiharu Shiratake            　
15:05 General Discussion
15:35 Summary
15:45 End

[Published date: September 21, 2017]

Contact information
Shimonoseki City University Regional Co-creation Center
TEL. 083-254-8613 / FAX. 083-253-1622
E-mail. [email protected]