Many of our branding efforts are focused on how to achieve that goal, and there is not much consideration from the perspective of what is needed to further evolve products that have already successfully established a brand to a certain extent. Therefore, taking into account the cases of Shimonoseki Fugu and Akada Tomato, which represent Shimonoseki, we will discuss and examine the issues, organize individual issues related to Shimonoseki Fugu and Akada Tomato, and clarify common issues of established brands. Consider how the brand should be.

　After receiving reports and comments from each lecturer, a comprehensive discussion including the participants will be held. We look forward to your attendance.

◇Date and time Saturday, November 11, 2017 13: 30-15: 45

◇Target General

◇Capacity of about 100 people

◇Place I-206 Classroom on the 2nd floor of the main building of Shimonoseki City University

◇Free tuition

◇Application After filling out the contents of the course application below, postcard, mail, fax or e-mail
　　　　　Please apply to the following address.　

◇Application deadline Nov. 9 (Thursday)

※Please apply by the deadline because there are preparations for materials etc.
※Parking is limited, so please come to the school by public transportation if possible.

 Theme course flyer [Click here for the surface]
 Theme course flyer [Click here for the application form]

Speakers (in alphabetical order)

Hideaki Emoto (Chairman, Akada Facility Subcommittee)
Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University)
Rei Nakamizo (Reporter of Minato Yamaguchi Joint Newspaper Co., Ltd.)
Yoshihiro Yanagawa (former General Manager, Derivative Materials Department, Kuyaku Special Pharmaceuticals Business Department, Inc.)
Hiroshi Yokoyama (Professor, Shimonoseki City University)

[Coordinator]
Hidetsugu Hamada (Director, Regional Co-creation Center, Shimonoseki City University)

Program

13:30 Explanation of Purpose
13:35 Lecture:
　　　　 　1) Mr. Hiroshi Yokoyama “A variety of issues related to the Shimonoseki Fugu brand”
　　　　 　2) Yoshihiro Yanagawa “Technical Transition of Trafugu aquaculture and Challenges for Branding”
　　　　 　3) Hideaki Emoto “Akada Tomato Brand Issues”
14:35 Break
14:45 Comment:
　　　　　　   Mr. Rei Nakamizo
　　　　　　   Mr. Yoshiharu Shiratake            　
15:05 General Discussion
15:35 Summary
End of 15:45

[Publishing date: 2017.9.21]

[Contact]
Shimonoseki City University Regional Co-creation Center
TEL. 083-254-8613 / FAX. 083-253-1622
E-mail. [email protected]