"Problems related to the evolution of established regional brands: Using Shimonoseki Fugu and Akada Tomato-"
　　　　　　　　　　　　　　　　　　　　　　　　　
Purpose:
Many branding efforts are focused on how to achieve that goal, and there is little consideration from the perspective of what is needed to further evolve products that have already successfully established a brand to a certain extent. Therefore, with the case of Shimonoseki Fugu and Akada Tomato, which represent Shimonoseki, discuss and examine the issues, organize individual issues related to Shimonoseki Fugu and Akada Tomatoes, clarify common issues of established brands, and examine the evolutionary brand.

●Speakers (in Japanese syllabary order)
Hideaki Emoto (Chairman of Akada Facility Division)
Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University)
Rei Nakamizo (Reporter of Minato Yamaguchi Joint Newspaper Co., Ltd.)
Yoshihiro Yanagawa (Former General Manager, Pharmaceuticals and Materials Division, Kuyaku Special Pharmaceuticals Division, Inc.)
Hiroshi Yokoyama (Professor, Shimonoseki City University)

●Coordinator
Hidetsugu Hamada (Director, Regional Co-creation Center affiliated with Shimonoseki City University)

Saturday, November 11, 2017
13：30～15：45

11/9
Thursday

"Safety" and "Safety" of environmental policy
Considering environmental risks from soil contamination
Lecturer: Associate Professor SUGA Masashi
* * * * * * * * * * * * * * * * * *
Regarding the relocation of Tsukiji Market, Governor Koike said, "Toyosu is safe, but not safe." Ensuring "safety" regarding soil contamination is an important issue, not limited to Tsukiji's problems. In this course, we will explain "safety" and "safety" of environmental policies, using the problem of soil pollution as an example.

Wednesday, October 4
18：30～20：00

Shimonoseki City University
Main Building 2F I-201 Classroom

10/4
(first come first served)
Participation on the day

Basic Chinese
Introduction to Chinese
Lecturer: MA Sokei Specially Appointed Teacher
* * * * * * * * * * * * * * * * * *
Learn about the basics of Chinese.
1. Chinese pronunciation (1)
2. Chinese pronunciation (2)
3. Chinese pronunciation (3)
4. Chinese pronunciation (4)
5. Chinese elementary grammar and conversation
6. Chinese elementary grammar and conversation
7. Chinese elementary grammar and conversation
8. Chinese elementary grammar and conversation

10/13、10/20、10/27、11/10、 11/24、12/1、12/8、12/22
Friday (8 times in total)
16：30～18：00

Shimonoseki City University
Main Building 3F II-301 Classroom

10/13

Japanese and fish food
Lecturer: Professor Hidetsugu Hamada
* * * * * * * * * * * * * * * * * *
Although 'Fish away' has been featured in the media and others, in fact, the Meiji period was when Japanese people did not eat fish the most. According to this historical fact, the ongoing fish away being reported by the media is not a major issue. The problem is quality fish away, and the media pick up is wrong. In the course, we look back on the history of fish food that Japanese people have built in a row since the Yayoi period, organize the depth of fish food culture, and the relationship between fish food that no one has mentioned and the principles of behavior and behavior of Japanese people. I will try.

What is communication?
Lecturer: Professor Hiroshi Yokoyama
* * * * * * * * * * * * * * * * * *
In addition to explaining various issues in communication, we will also explain how communication should be to avoid fraud damage.

About Abenomics
How far has the Heisei deflation overcome been achieved?
Lecturer: Associate Professor Hiroji Sugawa
* * * * * * * * * * * * * * * * * *
It has already been five years since the implementation of Abenomics. As of 2017, of the three arrows, the first and second fiscal monetary policies are at an evaluable time. In this course, we would like to try a more cautious explanation of Abenomics, including employment issues, in addition to both positive and negative evaluations.

The scenery of Shimonoseki in the early modern period
It is read from painting materials and from Sanfu kigyo, a foreigner
Lecturer: Prof. Shinichi Sakuragi
* * * * * * * * * * * * * * * * * *
You can see the scenery of Shimonoseki from paintings depicting Shimonoseki during the Edo period and photographs taken at the end of the Tokugawa period. Let's take an overview of Shimonoseki's prosperity by superimposing the state of Shimonoseki written by foreigners such as Siebold in Edo Sanfu Kiyuki.

Wednesday, December 13
18：30～20：00

Shimonoseki City University
Main Building 2F I-201 Classroom

12/13
(first come first served)
Participation on the day

Culture Comprehensive C
Lecturer: Associate Professor AMANO Kaori and others
* * * * * * * * * * * * * * * * * *
In a referendum in June 2016, U.K. chose to leave the EU. One of the reasons why British people wanted to leave the EU until they abandoned their economic benefits, was the national sentiment toward diversity, symbolized by migrants and refugees. Of course, we humans are diverse beings that differ from race, ethnicity, language, religion, etc. The society in which these people make up also has extremely diverse ways. However, such "diversity" is not necessarily readily accepted, and we often try to eliminate it. There are various "frictions", "disputes", "disputes" and "excessions".
Therefore, in this course, we will take up "friction", "antagonism", "conflict" and "excession" in a wide range of human society, give an overview of its structure, and try to consider the factors behind it. Being able to understand and respect "diversity" that you did not know or did not notice before will surely expand your worldview and enrich your relationships.

Ｈ29. 9/25～Ｈ30. 1/22
Monday (15 times in total)
16：30～18：00
※Please refer to the following for details of each session.

Shimonoseki City University
Lecture Block A 3F A-301 classroom

10 people (first come first served)

Deadline as soon as the capacity is reached

Since the capacity has been reached, the application has been closed.

“We understand food poisoning such as anisaxis correctly.”

Purpose: It is said that about 7,000 Anisakis food poisoning due to raw food such as horse mackerel and mackerel is said to be about 7,000 people a year, and there is concern about "reputation damage" to sashimi without correct knowledge. How should consumers deal with it to prevent anisakis food poisoning and to ensure that citizens can eat sashimi and other ingredients with peace of mind as before without being influenced by reputation? Since it is also a time when food poisoning occurs frequently, we will invite market participants to participate and hold an urgent citizen university course on the theme of preventing food poisoning, such as introducing the results of analysis of 97 human anisaxiasis.

Lecturer:
●Tetsuya Kono (Chief of Food Sanitation Section, Shimonoseki Municipal Shimonoseki Public Health Center) ※The instructor has been changed due to circumstances.
●Atsushi Yamamoto (Professor, Faculty of Fisheries, Kagoshima University)

Wednesday, July 5
14：00～15：50

Large conference room on the second floor of Karato-ichiba
(5-50 Karato-cho, Shimonoseki City)

7/3
Monday

Management of NPO
~What is everyone worried?
Lecturer: KAWANO Yuji Shimonoseki City University Professor
* * * * * * * * * * * * * * * * * *
Consider the governance system unique to non-profit organizations and consider measures unique to non-profit.

Thursday, May 25
18：30～20：00

Shimonoseki City University
Main Building 2F I-201 Classroom

5/25
Participation on the day

Motives and mechanisms of powder accounting
~ With Olympus as the subject
Lecturer: Associate Professor, Shimonoseki City University, ADACHI Shunsuke
* * * * * * * * * * * * * * * * * *
Focusing on Olympus accounting fraud, we will explain the motivations and mechanisms of powder accounting in an easy-to-understand manner.

Wednesday, May 31
18：30～20：00

Shimonoseki City University
Main Building 2F I-201 Classroom

5/31
Participation on the day

Sociology of difficulty living
Consider the case of crime and suicide.
Lecturer: Yusai Yoshitake Lecturer, Fukuoka Prefectural University
* * * * * * * * * * * * * * * * * *
In order to live, people experience various difficulties of living. For example, there are relationships, isolation, illness, minorities and economic problems that can lead to crime and suicide. In this course, we will discuss how sociology has handled the problem of difficulty in living, examples of crime and suicide, and give lectures on the relationship between society and individuals.

Tuesday, June 27
18：30～20：00

Shimonoseki City University
Main Building 2F I-201 Classroom

6/27
Participation on the day