A research team led by Professor SHIRAHAMA Naruki Faculty of Data Science of Shimonoseki City University (joint research with Nihon University and Juntendo University) won the Excellent Paper Award at the 19th International Symposium on Management Engineering (ISME 2024) held in Matsue City, Shimane Prefecture from October 4 to 6, 2024.

Overview of the Awarded Thesis

A research team led by Professor Shirahama published a paper entitled "Evaluing Emotional Responses to Video Content and Their Impact on Viewing Intentions Using the Visual Analog Scale (Emotional Reaction to Video Content and Impact on Viewing Intentions)". This study accurately measures the viewer's emotional response to video content and analyzes how it affects the viewer's intent.

The main results are as follows.

1. Establishment of precise measurement methods for emotional reactions using visual analog scales (VAS)
2. Discovery of differences in emotional responses due to differences in cultural backgrounds
3. Demonstration that the emotions of "excitation" and "joy" have a strong impact on viewing intentions

The research was highly valued for providing new insights into marketing and production strategies in the entertainment industry.

International Conference ISME 2024

ISME 2024 is an important international conference that brings together world-leading researchers in the field of business engineering. This year, it was co-hosted with the International Conference IIHMSP 2024 to discuss a wide range of topics from management engineering to software computing.

For more information, please click here.
http://www.wcicme.com/Intconference/ISME2024/

Significance of the Award and Future Prospects

Professor Shirahama commented as follows.
"I am very honored to receive the results of this research. In the future, I would like to continue research that can contribute to society by utilizing data science methods."

With the rapid development of digital media, it is becoming increasingly important to precisely analyze the viewer's emotional response. This research is expected to contribute significantly to the optimization of content production and marketing strategies.

Shimonoseki City University will continue to promote cutting-edge research, including the field of data science, and contribute to the international academic community. Taking advantage of this award, we aim to further expand industry-academia collaboration and international joint research.

　[Publishing date: 2024.10.10]

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