Marketing theory, international marketing theory, retail management theory

General Comments on Commerce, Marketing Theory I/II, International Marketing Theory, Specialized Exercise I/II

Graduate School of Engineering, Saga University

Ph.D. (Academic)

Japan Society of Commerce, Japan Distribution Society, Japan Consumer Society of Economics, Japan Marketing Society, Practical Management Society, Nihon Sangyo Science Society

Japanese retail companies, international marketing, overseas expansion, withdrawal from overseas

“Research for Overseas Store Opening of Japanese Retailers”
In recent years, localization of product and service sales has become one of the keywords for retail companies opening overseas. Although this research includes old and new themes, we aim to elucidate the marketing of retail companies that affect the region.

[Book]
・YANAGI Jun “The Process of Opening Japanese Convenience Stores in China” Edited by Shio Tanakatomi, Fumihiko Abe, Tadayasu Iwanaga, Shiro Uno, Founder, 2007, 151-170 pages.
・YANAGI Jun "Taiwan Retail Structure and Internationalization" supervised by Tadayasu Iwanaga, edited by Tomihiro Katayama, Hiroki Nishijima, Takuro Miyazaki, "Current Stage of Research on Distribution Internationalization," Doyukan, 2009, 203-227 pages.
・YANAGI Jun “Automobile Marketing” Tadayasu Iwanaga, “Theory and Practice of Marketing”, Gogensha, 2012, pp. 139-156.
・YANAGI Jun "Internationalization of Commerce" supervised by Tadayasu Iwanaga, edited by Hiroki Nishijima, Tomihiro Katayama and Tadayasu Iwanaga, "Basic Theory of Modern Distribution," Gogensha, 2013, pages 87-103.
・YANAGI Jun, “Management Development of Japanese Retailers in Taiwan” Fumihiko Hirano, “Management Development” Sakuramon Shobo, 2015, pages 57-67.
・YANAGI Jun, “Local Adaptation as Small and Medium Enterprise Marketing” Michio Tanaka, Yoshiaki Shiraishi, Tatsuaki Minakata and Akimitsu Hirota, Tachi Publishing, 2016, pages 65-78.
・YANAGI Jun, “Problems and Issues for Internationalization of Retailing” supervised by Tadayasu Iwanaga, edited by Tomihiro Katayama, Hiroki Nishijima, Takuro Miyazaki, and YANAGI Jun, “Retail Commerce in Asia and Europe: Theory, Strategy, and Structure” Gogensha, 2017, 67-83 pages.
・YANAGI Jun, Trajectory and Significance of Japanese Retailers' Expansion into Asia, edited by Tatsuro Toba, YANAGI Jun, Chuo Keizaisha, 2017, pages 68-85.
・YANAGI Jun, International Marketing of Japanese Retailers, Tachi Publishing, 2022.

[Thesis]
・YANAGI Jun, “Practical Management” No. 45, September 2008, pages 163-167.
・YANAGI Jun, “Taiwan Retail Structure and Local Entry of Japanese Retailers” “Nihon Sangyo Institute of Science Research” No. 16, March 2011, pages 109-113.
・YANAGI Jun, Overseas Expansion and Strategy of Japanese Retailers, Saga University Economics, Vol. 45, No. 1, April 2012, pages 193-218.
・YANAGI Jun, “Strategy of Japanese retail companies operating inland China: Using Heiwado as an example,” Nihon Sangyo Institute of Science, No.18, March 2013, pages 111-115.
・YANAGI Jun, “Research on withdrawal of retail companies and their challenges” “Consumer Economics,” No. 8, June 2019, pp. 145-154.
・YANAGI Jun, Rethinking the International Marketing of Japanese Retailers, Shimonoseki City University, Vol. 65, No. 2, December 2021, pages 83-102.

1.Ministry of Education, Culture, Sports, Science and Technology (MEXT) Grant-in-Aid for Scientific Research (B)(2)) "Research on the Impact of Supply Chain Formation on Regional Distribution Systems" (Research Contributors)
2.Ministry of Education, Culture, Sports, Science and Technology (MEXT) Grant-in-Aid for Scientific Research (B)(2) "Research on the Impact of Changes in the Internationalization Strategy of Retailing under Foreign Investments in Distributor to Regional Distribution Structure" (Research Contributor)
3.Ministry of Education, Culture, Sports, Science and Technology (MEXT) "Comparative Research on Globalization and the Transformation of Commercial Structure (Comparative Research on East Asia and Japan)" (Research Contributors)
4.The Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (Basic Research C) "Dynamic Analysis of Retail Behavior and Retail Structure in East Asia (As a Challenge of the Conflict between Internationalization and Regionalization)" (Research Contributor)
5.The Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (Challenging sprouting research) "Verification of the Model for Store Opening in China via Taiwan" and the Model for Direct Store Opening in China (Research Representative)
6.Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (C) "Research on the Process of Entry of Japanese Retailers in Asia and the Impact of withdrawal" (Research Representative)

Research Seminar on Distribution and Marketing

In this exercise, we will focus on topics of interest in the distribution and marketing field, deepen our knowledge through reports and reports, and prepare for the preparation of graduation thesis for the fourth year.