A research team led by Professor SHIRAHAMA Naruki Faculty of Data Science of Shimonoseki City University (in collaboration with Nihon University and Juntendo University) received the Excellent Paper Award at the 19th International Symposium on Management Engineering (ISME 2024) held in Matsue City, Shimane Prefecture from October 4 to 6, 2024.

Outline of the Awarded Papers

Prof. Shirataka and his colleagues published a paper entitled "Evaluating Emotional Responses to Video Content and Their Impact on Viewing Intentions Using the Visual Analog Scale". In this study, we accurately measure the viewer's emotional response to video content and analyze how it affects the audience's intent.

The main research results are as follows.

1. Establishment of precise measurement methods for emotional reactions using visual analog scale (VAS)
2. Discovering differences in emotional response due to differences in cultural backgrounds
3. Demonstration that emotions of "excitement" and "joy" have a strong impact on viewing intentions

This research was highly valued for providing new insights into marketing and production strategies in the entertainment industry.

International Conference ISME 2024

ISME 2024 is an important international conference that brings together world-leading researchers in the field of management engineering. This year, it was co-hosted with the International Conference IIHMSP 2024, and discussed a wide range of topics from management engineering to software computing.

For more information, please click here.
http://www.wcicme.com/Intconference/ISME2024/

Significance of the Award and Future Prospects

Professor Shirataka commented as follows:
"I am very honored to receive this research. We hope to continue our research that can contribute to society by utilizing data science methods."

With the rapid development of digital media, the importance of precise analysis of the emotional responses of viewers is increasing. This research is expected to contribute significantly to the optimization of content production and marketing strategies.

Shimonoseki City University will continue to promote cutting-edge research, including the field of data science, and continue to contribute to the international academic community. With this award, we aim to further expand industry-academia collaboration and international joint research.

　[Published date: October 10, 2024]

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