TOPICS

Topics

#Citizen's University

2017 Citizen's University theme lecture "Problems related to the evolution of established brands-Examples of Shimonoseki Fugu and Akada Tomato as examples-" was held

　November 11, 2017 (Saturday) 13:30-15:45 Theme Lecture “Problems Concerning the Evolution of Established Regional Brands: Using Shimonoseki Fugu and Akada Tomato as Examples” was held at the I-206 Classroom on the 2nd floor of the Main Building of the University.

　With the examples of Shimonoseki Fugu and Akada Tomato represent Shimonoseki, three instructors first report from the perspective of what is needed to further evolve products that have already successfully established a brand to a certain extent. Was.

― Report ―
[A variety of issues related to the Shimonoseki Fugu brand]
　Hiroshi Yokoyama (Professor, Shimonoseki City University)

[Technical Transition of Trafugu aquaculture and Challenges for Branding]
　Mr. Yoshihiro Yanagawa (former General Manager, Derivative Materials Department, Kuyaku Special Pharmaceuticals Business Department, Inc.)　

[Akada Tomato Brand Issues]
　Mr. Hideaki Emoto (Chairman, Akada Facility Subcommittee)

　Everyone was eager to listen to very interesting reports based on the field and its technology. After a break, Rei Nakamizo (Reporter of Minato Yamaguchi Godo Shimbun Co., Ltd.) and Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University) gave opinions and suggestions on pufferfish and tomatoes, followed by Hidetsugu Hamada (Shimonoseki City University) A comprehensive discussion was held with the coordinator of the Regional Co-creation Center). Many citizens participated in the course, indicating the high interest in the brand from Shimonoseki, and the curtain closed successfully. .