Marketing theory, international marketing theory, retail management theory

General of Commerce and Industry, Marketing I and II, International Marketing, Specialized Exercise I and II

Graduated from the Graduate School of Engineering, Saga University

Ph.D. (Academics)

Japan Chamber of Commerce, Japan Distribution Society, Japan Consumer Society of Economics, Japan Marketing Society, Practical Management Society, Nihon Sangyo Science Society

Japanese retail companies, international marketing, overseas expansion, withdrawal from overseas

“Research on Overseas Opening of Japanese Retail Companies”
In recent years, localization of product and service sales has become one of the keywords for retail companies overseas. This study includes old and new themes, but we aim to elucidate the marketing of retail companies that affect the region.

[Book]
・YANAGI Jun "Process to Store Opening Japanese Convenience Stores in China" Shio Nakatomi, Fumihiko Abe, Tadayasu Iwanaga, Shiro Uno, Soseisha, 2007, pages 151 to 170.
・YANAGI Jun "Taiwan Retail Structure and Internationalization" supervised by Tadayasu Iwanaga, Tomihiro Katayama, Hiroki Nishijima, Takuro Miyazaki, Edited by Doyukan, 2009, pages 203-227.
・YANAGI Jun "Automobile Marketing", Tadayasu Iwanaga, "Theory and Practice of Marketing", Gogensha, 2012, pages 139-156.
・YANAGI Jun "Internationalization of Commerce" supervised by Tadayasu Iwanaga, Hiroki Nishijima, Tomihiro Katayama and Tadayasu Iwanaga, "Basic Theory of Contemporary Distribution," Gogensha, 2013, pages 87-103.
・YANAGI Jun “Store Process and Business Development of Japanese Retailing Companies in Taiwan” Fumihiko Hirano, “Management Development Business,” Sakuramon Shobo, 2015, pages 57-67.
・YANAGI Jun “Local Adaptation as Small and Medium Enterprise Marketing” Michio Tanaka, Yoshiaki Shiraishi, Tatsuaki Minakata, and Akimitsu Hirota, “Composition of Small and Medium Enterprise Marketing”, Tachi Publishing, 2016, pages 65-78.
・Tadayasu Iwanaga, edited by Tomihiro Katayama, Hiroki Nishijima, Takuro Miyazaki, and YANAGI Jun, edited by YANAGI Jun, "Theory, Strategy and Structure of Retail Commerce in Asia and Europe -" Gogensha, 2017, pages 67-83.
・YANAGI Jun "The History and Significance of Japanese Retailing Companies in Asia" YANAGI Jun Tatsuro Toba, edited by Chuo Keizaisha, 2017, pages 68-85.
・YANAGI Jun "International Marketing of Japanese Retail Companies", Tachi Publishing, 2022.

[Thesis]
・YANAGI Jun "One Consideration on the Transfer of Management Resources in Retailing - Using the Taiwan Market as an Example," Practical Management, Issue No.45, September 2008, pages 163-167.
・YANAGI Jun "Taiwan Retail Structure and Local Entry of Japanese Retail Companies", Nihon Sangyo Society of Science, No. 16, March 2011, pages 109-113.
・YANAGI Jun, “Overseas Expansion and Strategy of Japanese Retailing Companies”, “Saga University Economics”, Vol. 45, No. 1, April 2012, pages 193-218.
・YANAGI Jun "Strategy of Japanese Retailing Companies Expanding inland China: Using Heiwado as an Example," Nihon Sangyo Society of Science, No.18, March 2013, pages 111-115.
・YANAGI Jun “Research on overseas withdrawal of retail companies and its challenges” “Consumption Economic Research” No. 8, June 2019, pages 145-154.
・YANAGI Jun, "Rethinking International Marketing of Japanese Retail Companies," Shimonoseki City University, Vol. 65, No. 2, December 2021, pages 83-102.

1.The Ministry of Education, Culture, Sports, Science and Technology's Grant-in-Aid for Scientific Research (B)(2) from FY2014 to FY2015, "Research on the Impact of Supply Chain Formation on Regional Distribution Systems" (Research Sharing)
2.The Ministry of Education, Culture, Sports, Science and Technology's Grant-in-Aid for Scientific Research (B)(2) from FY2016 to FY2018, "Study on the Impact of Changes in the International Strategy of Retailing with Foreign Investments on Regional Distribution Structure" (Research Sharing)
3.The Ministry of Education, Culture, Sports, Science and Technology's Grant-in-Aid for Scientific Research (C) from FY2019 to FY2019, "Comparative Research on Globalization and Transformation of Commercial Structures (Comparative Research of East Asia and Japan)" (Research Co., Ltd.)
4.The Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (C) "Retail behavior in East Asia and dynamic analysis of the retail structure (internationalization and regionalization)" (Research sharer)
5.The Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research Project (Challenge sprouting research) “Verification of Japanese retail companies’“ Chinese store opening model through Taiwan ”and“ Chinese direct store opening model ”(Research representative)
6.The Japan Society for the Promotion of Science (JSPS) Grant-in-Aid for Scientific Research (C) "Study on the Procedure of Japanese Retail Companies in Asia and the Impact of withdrawal" (Research Representative)

Research Seminar on Distribution and Marketing

In this seminar, students will focus on topics of interest in the distribution and marketing fields, deepen their knowledge by submitting reports and reports, and prepare for the preparation of their fourth-year graduation thesis.