Many of the branding initiatives are focused on how to achieve that goal, and there is not much consideration from the perspective of what is needed to further evolve products that have already successfully established the brand to a certain extent. Therefore, with the cases of Shimonoseki pufferfish and Akada tomatoes, which represent Shimonoseki, we will discuss and look at the issues, organize individual issues related to Shimonoseki pufferfish and Akada tomatoes, and clarify common issues of established brands. Consider the ideal way of evolutionary brands.

　After receiving reports and comments from each lecturer, a general discussion will be held, including participants. We look forward to your participation.

◇Date and time Saturday, November 11, 2017 13:30-15: 45

◇Target General

◇Capacity: about 100 people

◇Place I-206 classroom on the second floor of Shimonoseki City University Main Building

◇Free tuition

◇Application Fill out the contents of the following course application form, postcard, mail, fax or e-mail
　　　　　Please apply to the following address.　

◇Application deadline November 9 (Thu.)

※Please apply by the deadline as there are preparations for materials etc.
※Parking is limited, so please come to school by public transportation if possible.

 Theme course flyer [Click here for the surface]
 Theme course flyer [Click here for the back application form]

Speakers (in alphabetical order)

Hideaki Emoto (Chairman of the Akada Facility Division)
Yoshiharu Shiratake (Professor, Faculty of Agriculture, Saga University)
Rei Nakamizo (Reporter, Minato Yamaguchi Godo Shimbun Co., Ltd.)
Yoshihiro Yanagawa (former General Manager of the Pharmaceuticals Department, Kyu Pharmaceutical Co., Ltd.)
Hiroji Yokoyama (Professor, Shimonoseki City University)

[Coordinator]
Eiji Hamada (Director of Regional Co-creation Center attached to Shimonoseki City University)

Programme

13:30 Description of purpose
13:35 Lecture:
　　　　 　1) Hiroshi Yokoyama “All Issues Concerning the Shimonoseki Fugu brand”
　　　　 　Mr. Yoshihiro Yanagawa, “Technical Changes in Torafugu Farming and Challenges for Branding”
　　　　 　3) Mr. Hideaki Emoto “Akada Tomato Brand Challenges”
14:35 Break
14:45 Comments:
　　　　　　   Mr. Rei Nakamizo
　　　　　　   Mr. Yoshiharu Shiratake            　
15:05 General Discussion
15:35 Overview
15:45 End

[Date of publication: 2017.9.21]

[Contact]
Regional Co-creation Center attached to Shimonoseki City University
TEL. 083-254-8613 / FAX. 083-253-1622
E-mail. [email protected]